Château Mukhrani: Boutique Wine Production and Tourism

Château Mukhrani: Boutique Wine Production and Tourism

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This case analyzes a joint venture involving two prominent Georgian entrepreneurs and a Swedish investor centered on the restoration of a unique Georgian château dating back to the second half of the 19th century. The business concept is, first, to use a mix of modern and traditional methods to create a premium brand (based on the 19th century story) representing Georgian wines on the international market, and, second, to develop the winery, castle and other historical assets to provide wine tourism and hospitality services, in line with the European small luxury hotel model.

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